Rashmi Sharma, student, Apeejay Institute of Mass Communication

IIM’s now are inventing new methods to teach their student. After last year decision of IIM-Ahemdabad to introduce Rajnikant starrer ‘robot’ as a case study, its now the turn of his son-in-law Dhanush to deliver lecture at the reputed IIM-A on viral marketing referring to his sensational hit Kolaveri di. When asked Dhanush about it he said,” I am very excited about this new experience and I am basically going to talk about viral marketing and how ‘Kolaveri di’ happened. They called me to come and deliver a lecture and I agreed as I don’t see myself entering that institute in any other way.”