Pooja Sareen

The new Ad rule to limit the duration of advertisements on television to 12 minutes per hour and with that restriction of the part-time advertisement and drop down advertisement has met huge criticism from the broadcast industry. As this new model will affect revenue at the time when industry is facing loses and is under financial strains.

With time limit this new model of advertisement also mentions duration between two consecutive advertisement break to 15 minutes, in case of movies 30 minutes and in case of sports advertisement only in case of break in sports action.

This new model is going to hit the revenue model of the TV channels and will bring them under huge losses.